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As a business owner, you’ve probably noticed that all of your friends are using Snapchat. And with over 100 million daily active users, it’s a social media channel that you can’t afford to ignore.
Snapchat is one of the most popular social media platforms in the world right now, and it’s becoming more and more useful to marketers.
What is Snapchat?
Snapchat is an app that allows users to send photos, videos and text messages that disappear after a set time.to your friends. Once your friend opens the message, it will disappear from the screen – unless they take a screenshot!
Similar to other social media sites, you can also add filters and text on top of your photos.
Why Use Snapchat?
The reasons to use Snapchat go beyond the fact that it’s one of the most popular apps in the world:
- It’s a great path to build your brand.
- It helps you communicate more effectively with your audience.
- It can be a powerful sales tool.
- It gives you an audience that other social platforms don’t have access to.
How to use Snapchat?
- Download the app onto your phone
- Register for an account
- Create a username
- Set up your Snapcode profile
- Add friends and family
- Send snaps to contacts and groups
- Post Live Stories
- Comment on your friend’s Live Stories
- View Live Stories
For a long time, marketers and advertisers dismissed Snapchat as a platform that only teenagers used, but the app’s growth is impossible to ignore. In fact, Snapchat is now more popular than Twitter among millennials. With more than 100 million daily active users, it’s also one of the most engaging social media platforms out there.
The good news is that Snapchat doesn’t have to be intimidating, especially for seasoned marketers and small business owners.
There are tons of different ways that you can use Snapchat for business, and today, I’m going to be sharing with you some of the best ways that you can use Snapchat for your business.
Here are some of the top ways to use Snapchat for business.
1. Offer coupons and deals
Share special offers, discounts and coupons. Snapchat is a great place to share special offers and discounts with customers, so they feel like they’re getting exclusive deals just by being on Snapchat with you.
2. Showcase new products
You could also feature new products that haven’t been released yet to get customers excited about them.
When you’re ready to unveil a new product or service, use Snapchat to give your followers an exclusive sneak peek. You can take them behind the scenes of the product design process or simply get them excited about what’s coming up next.
3. Give fans a behind-the-scenes look
Take followers behind the scenes of your company. Share photos from company events or even from employee meetings that show what working at your company is like.
Share sneak peeks of upcoming events and specials. Show viewers what goes into making an event happen, or provide a sneak peek of what you have coming up on the horizon for the month.
4. Introduce employees
Snapchat is an excellent platform to introduce your employees and tell their stories. You can also use this time to show customers what goes on behind the scenes at your company every day, and give them a glimpse into what happens outside of normal business hours.
5. Run contests and giveaways
If you’re looking for a way to build brand loyalty and reach new audiences, running contests and giveaways on Snapchat is a great way to do it.
Contests and giveaways are a great way to boost engagement on Snapchat. You can use them to increase the number of followers you have or get more views on your snaps.
You can have followers send you snaps of themselves completing a task or showing off their skills, then select the best ones as winners. Or you can have followers enter by following your account, viewing your stories, or adding you as a friend.
6. Provide customer service
You can use Snapchat to provide quick responses to customer questions or complaints, which increases engagement and improves the customer experience.
For example, if someone has a question about your product, you can snap back an answer before they even finish typing out their question!
7. Create a Branded Geofilter
You can use Snapchat in multiple ways to promote your brand, and geofilters are one of the most unique options available. You can create a branded geofilter that will be displayed on top of other snaps when your followers are at a certain location — like a sports game, concert or festival.
When users view their friends’ snaps, they will see your brand interacting with them through their mobile device. You can even tie in specific events that tie back into your brand or product line.
8. Spread the Word about Sponsored Events
Whether you are sponsoring a local event or hosting your own event, use Snapchat to let your audience know about it. Share updates and behind-the-scenes snaps as you prepare for the event. This will create hype and excitement about what’s to come!
You can also send out snaps during the event itself and have your followers share their experiences with you by sending you snaps of their own. If you’re hosting a conference, for example, attendees can submit snaps of the event to your account. You can then use these snaps on other social media platforms to show off the event and increase brand awareness.
Snapchat has become the third most popular social media network, beating the likes of Instagram, LinkedIn and Pinterest. This means that Snapchat is no longer just for teenagers and millennials. The platform has evolved into something that’s now an integral part of a marketing strategy.
