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Landing page is a page on your website that is designed to convert visitors into leads . Simply a landing page is the first page you “land on” after clicking a link. In this sense, a landing page could be…

Separating content is a crucial part of designing layouts and information architecture. It allows us to delineate different groups of content and better manage areas of dense information. We can accomplish this with a simple UI element called: dividers. What…

It has never been a secret for marketers as well as designers that most people like communication reflecting attention to them personally. The element of personification thoughtfully applied in the product can boost positive user experience, enhance brand image and…

Unity is really an important as it helps us to create a consistent brand and identity for your site. It is important to any art form or as websites are dynamic and interactive creatures it’s even more so. In web…

Typography is an extremely important part of effective brand communication, especially on the web, where people’s attention spans are short and their screen sizes are small. Great typography happens when you arrange text or copy on a page and make it both…

Conversion Centered Design is a framework for building high-converting marketing campaigns. It is a discipline targeted specifically at designing experiences that achieve a single business goal. It seeks to guide the visitor toward completing the one specific action, using persuasive…

An Illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in published media, such as poster, flyers, magazines, books, teaching materials, animations, video games and films. Illustration is an incredibly versatile tool…

A Balanced composition is a compositional choice in art in which the frame feels balanced. Balance is the visual weight of elements and the most important element of the composition. Balance refers to the overall distribution of visual weight in…

Being a marketer or an entrepreneur, the concept of brand positioning is vital. This concept is key to create a powerful brand. The concept of brand positioning is to reach the target audience and offer the most. It describes how…

A nicely designed product label can help draw the attention of potential customers. But more than that a strategically created label makes a brand statement that helps the company’s efforts in building a trustworthy brand identity. To attract customer’s interest…